The Complete Guide to Shark Tank India

Shark Tank India is an Indian reality TV show in which entrepreneurs pitch their business ideas to wealthy investors called “sharks” to get investment from them.

Investors ask for some business calculations and statistics to analyze the founders and their businesses so that investors can invest money in the right company.

Some pitches get funded, and some founders return empty-handed. Let’s have a discussion on Shark Tank India and how the Shark Tank India TV reality series can be very beneficial for India’s economy.

Big Boss, Dance India Dance, Khatron Ke Khiladi, Indian Idol, MTV Roadies, Nach Baliye, Rising Star, Dance Plus, Kaun Banega Crorepati, and Sa Re Ga Ma Pa are many Indian TV reality shows. Many actor-singers turned out to be millionaires here, but Shark Tank India is an Indian reality TV show that can play a crucial role in India’s economy.

These companies were largely financed by sharks (Investors)

• Skippi Pops 
• LOKA (Metaverse App)
• Annie (Braille Literary Device)
• The Yarn Bazaar (Yarn-Trading App)
• Cocofit (Coconut-based beverage franchise)
• Find Your Kicks India (Sneaker Resale)

• Aas Vidyalaya (EdTech App)
• WeSTOCK (Livestock health monitoring AI)
• IN A CAN (Can Cocktails)
• Get A Whey (Sugar-Free Icecream)
• Sunfox Technologies (Portable ECG Device)

Impact on the Indian Economy

Former CEO of NITI Aayog Amitabh Kant said that Micro Small and medium Enterprises (MSMEs) are essential to the Indian economy. They account for over 40% of the country’s exports and employ over 60% of the workforce. 

MSMEs are also a vital contributor to innovation and job creation. Above 52% of MSMEs are in rural areas & above 48% are in urban areas. If MSMEs get support, they can do even better & Shark Tank India is giving them this opportunity by providing funding to MSMEs somewhere.

• Increased investment in startups
• Increased awareness of entrepreneurship
• Inspire young people to start their businesses

History of Shark Tank 

Shark Tank is an American business reality show that debuted in the US on August 9, 2009. Shark Tank: The format of the reality TV show Dragon’s Den was adapted from the Japanese show The Tigers of Money, which originated in Japan in 2001.

Today there are shark tanks in many countries such as the United Kingdom, Ireland, Russia, Afghanistan, Australia, South Africa, Spain, Nepal, Japan, India, France, Argentina etc.

There are shark tanks in more than 30 countries around the world and they slowly spreading rapidly around the world.

How does Shark Tank India work?

Shark Tank India is an Indian reality TV series. In this show, there is a group of investors and each investor is called a shark. Who takes information from the founder about their business model as well as products during the show.

During this, if someone understands the dedication of the founders or his businesses, then the judges of Shark Tank India invest their money in that business in return some percentage equity/stakes of that company are in their name. 

If we talk in simple language, then anyone who needs funding or any kind of support to grow their business can present their business in Shark Tank India. If they think your business is genuine, Shark Tank India judges will support you.

How to apply for Shark Tank India?

To apply, you can visit the Shark Tank India website. Once you have done that, you will need to produce an account and fill out an application form.

The application form will ask you for information about your business, your product or service, your target market, and your financials. You will also need to submit a video pitch of your business.

Once you have submitted your application, the Shark Tank team will review it and select a few businesses to pitch to the sharks. If your business is selected, you will be invited to present your pitch in front of the sharks. The sharks will then decide whether or not to invest in your business.

Steps on how to apply for Shark Tank India

Here are the steps on how to apply for Shark Tank India:

1. Visit the Shark Tank India website or download the SonyLIV application from the Play Store.
2. Create an account and log in.
3. Click on the ‘Apply Now’ button.
4. Fill out the application form.
5. Submit your video pitch.
6. Wait for the Shark Tank team to review your application.

If you are selected to pitch to the sharks, you will be notified by the Shark Tank team. Here are some tips for writing a successful Shark Tank application:

• Be clear and concise. The sharks have a lot of applications to read, so make sure yours is easy to understand.
• Highlight your unique selling proposition.
• Quantify your results. If you have any data to show how successful your business is, be sure to include it in your application.
• Be passionate. The sharks can tell when you’re passionate about your business, so let your enthusiasm shine through in your application.
• If you follow these tips, you’ll be well on your way to applying for Shark Tank India. Good luck!

Some businesses that have received investments 

Shark Tank India Statistics

 Shark Tank India was launched in 2021. And these are some statistics.

• Shark Tank India Season 1 received over 62,000 applications from entrepreneurs across India.
• Of those applications, 198 businesses were selected to pitch to the sharks.
• The sharks invested a total of ₹42 crores in 67 businesses.
• The average investment was ₹1.5 crores 
• The most popular industries for investment were food and beverage, beauty and fashion, and technology.
• The youngest entrepreneur to receive an investment was 13 years old.
• The oldest entrepreneur to receive an investment was 70 years old.
• It has been a huge success in India and helped to launch the careers of many entrepreneurs. The show has also been praised for its educational value, as it teaches viewers about the process of starting and running a business.

Shark Tank India Statistics Infographics pdf

Whatever deal happens during the show is a real investment. A pitch is about 45 minutes and is given by the entrepreneurs, but it is edited and shown in the show for roughly 11 minutes.

The Reality of Shark Tank

As the time of the show increases, we gradually get to know what is going on. It’s only been a few years in India but Shark Tank has been running in America for more than 13 years.

And it is believed that 20% of the deals that are done during the show are not executed. Due to the investor’s due diligence process – Product testing, Entrepreneur background reality, business actual work, Personal financials, etc.

This means we can say that 20 out of 100 people have many things which were not known during the show which is important to know for investment.

Many times the deal is not finalized after due verification and documentation. Some do not come to this show so that they get funding, but they come so that their brands can be marketed for free.

Shark Tank India Judges

• Ashneer Grover: the former co-founder and managing Director of Bharat Pe Indian fintech company. As he mentioned in his Instagram bio, founded many successful companies like Crickpe – a cricket fantasy app, and Postpe – a shopping and payment platform, 12 percent. club – deals for peer-to-peer P2P leading, Payback. India – a multi-brand loyalty program, and Unity Small Finance Bank – provide loans for MSME new businesses. According to GQ India, Ashneer Grover’s net worth is 700 crores.
• Aman Gupta: Co-Founder & CMO at the boAt company an audio & wearable brand. Before starting the company, he graduated from CA and worked in a company for a few years. Aman Gupta was also the first Indian entrepreneur to walk the red carpet at the Cannes Film Festival. According to information, his net worth is 700 crores.
• Anupam Mittal: Indian entrepreneur and founder and CEO of Peoples Group- Shaadi.com, Makaan.com, Mauj Mobile & Peoples Pictures. According to some information Anupam Mittal’s net worth is around 185 crores. And he is an angel investor.
• Ghazal Alagh: A corporate trainer turned entrepreneur and Co-founder of Mamaearth-natural and toxic-free skincare company. Ghazal Alagh’s net worth is predicted 148 crores.

• Namita Thapar: Indian businesswoman & CFO of Emcure Pharmaceuticals. Net worth around 600 crores.
• Peyush Bansal: Indian entrepreneur and the founder of Lenskart an eyewear company. His net worth is also around 600 crores.
• Vineeta Singh: Indian businesswoman, Co-founder & CEO of Sugar Cosmetic. Her net worth is expected 59 crores.
• Amit Jain: Indian entrepreneur and CEO and co-founder of Cardekho company a platform where car buyers and sellers connect.

Similar Shows in Delhi Government Schools

Similar to this show, the Delhi Government has come up with a student entrepreneurship program ‘Business Blaster’ for Government school students with a seed capital of 60 crores provided by the Government to 3 lakh students of class 11 & 12, who work on ideas of their own, and make some business products, and then pitch the idea to investors to get more funding to scale business.

The purpose of this program is to develop the mindset of students from job seekers to job providers.

Amazing data from the Shark Tank India Season 1

Anupam Mittal, who is a judge of the show. Shared some amazing facts and thoughts about Shark Tank India season one on his Twitter account.

• 67 businesses got deals in Shark Tank India this season, of which –
• 59 [87%] had founders with no IIT/IIM degrees
• 45 [67%] had at least one co-founder<25 yrs 
• 40 [60%] had never been funded
• 29 [43%] had at least one woman founder
• 20 [30%] were from Bharat & rural India
• The wheels are turning, and India is at the forefront of this revolution. Last year, we had the highest-ever inflow of PE/VC capital and this year could be better.

Conclusion

Shark Tank India is an Indian reality TV show that helps entrepreneurs to boost their businesses by getting funding from investors. After this show, there has been a very good response in the Indian startup ecosystem.

People are also liking this show because through this show they can understand how to start a business and how to make it profitable. However, the show was criticized for some of the judge’s behavior but ultimately got a positive response.